Capitalism for social good
Ecosia's business model is a hybrid between a non-profit and full-profit business. Our goal is to scale our project and make it as high-performing and profitable as possible. But instead of using these profits to pay our CEO a huge salary, or pay out dividends to shareholders, we use them to fund reforestation projects. So we're a for-profit company, but our interests at heart are closer to those of a non-profit organisation. We want to make money so that we can have the biggest positive impact on our chosen cause: tree planting.
Our founder can't sell Ecosia
In October 2018, Ecosia founder Christian Kroll announced that he has officially handed the stewardship of Ecosia over to the Purpose Foundation. To do this, he made a legally binding commitment that:
- Company shares can’t be sold at a profit or owned by people outside of the company.
- No profits can be taken out of the company.
Find out more about his decision in our blog post on the topic.