How does the tree counter work? What does it mean when you say "You've helped plant X trees"?


What is this counter thing and how am I helping to plant trees?
 
Ecosia funds the planting of a new tree roughly every 3 to 5 seconds. The personal counter in the top right corner represents the number of trees you've contributed to by searching with Ecosia. It counts your searches on Ecosia and matches them with the current average of seconds Ecosia needs to finance one new tree. So the tree counter is a symbol of your contribution to Ecosia's tree planting together with other Ecosia users.

So how do searches translate into trees?
A click on one of the search ads appearing above and next to Ecosia's search results generates revenue for Ecosia, which is paid by the advertiser. Ecosia then donates at least 80% of its monthly profits to plant trees in Burkina Faso, Madagascar and Peru. 

How does that look concretely?
Taken into account that not every Ecosia user clicks on an ad every time they search, we earn an average of 0.5 cents (Euro) per search. Since planting a new tree with our planting partners costs about 0.28 EUR, it takes an average of 45 web searches to fund one tree. Depending on clicks on ads and how much search ad revenue these generate for Ecosia, we fund the planting of a new tree every 3 to 5 seconds.

But what if I don't really click on ads? 
Even if you use an ad blocker or never click on ads, you still contribute to the movement by increasing the number of Ecosia users. The more monthly active users Ecosia has, the more relevant it becomes to advertisers.

Nice. Happy to be part of a movement. But this is still about trees and their impact right? 
Absolutely! If you would like to learn about the super powers trees have, this way please!

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6 Comments

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    Mattia Albrizio

    I think Zendesk hit the point: Ecosia is an awesome initiative to plant trees and preserve nature with simple daily actions, such as a web search. It would be great to create an Ecosia account in order to save and sync the number of trees planted with many devices! Great job! :)

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    Kconklin0337

    Out of curiosity. Is it possible to say what type of trees are being planted in each area? Like Huarango trees for Peru or Baobab Trees for Madagascar?

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    olimv11

    Excuse me but every 2 searches I make it counts as one tree even though I don't always click on Ads can you tell me why or fix this please also can you reply back!!! :) Thank You For being Such a generous and genius company!!! :)

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    Olga Liliana Roa

    I would like that you consider plant trees in Colombia.

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    Eduardo Sousa

    That sounds pretty good. I'm happy to part of this.

    Ecosia and Vivaldi together!

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    37728

    How come you don't plant trees in the U.S.? Why only those certain areas? 

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