What is this counter thing and how am I helping to plant trees?
Ecosia funds the planting of a new tree roughly every second. The personal counter in the top right corner represents the number of searches you have performed with Ecosia. It takes roughly 45 searches to plant a tree.
So how do searches translate into trees?
Clicking on ads generates revenue for Ecosia, which is paid by the advertiser. Ecosia then uses at least 80% of its monthly profits to plant trees where they are needed most – in Burkina Faso, Madagascar, Peru, Indonesia, Morocco, Brazil, Nicaragua, Ethiopia, Tanzania and many more countries.
But what if I don't really click on ads?
Even if you use an ad blocker or never click on ads, you still contribute to the movement by increasing the number of Ecosia users. The more monthly active users Ecosia has, the more relevant it becomes to advertisers.
Can I sync my tree counter across multiple devices?
There is currently no way to do this. But we're working on it!